Road to 60 candidate Ronnie Musgrove of Mississippi gets it.

"Even Paris Hilton has a better energy plan than Roger Wicker," Musgrove said in the statement. "Roger Wicker has been in Washington for 14 years, gas prices have gone up and he's done nothing until now, right before his election." [emphasis added]

That's not so hard. Yes, politics is about issues, yes it's about substance -- but it's also about imagery, and capturing the attention and imagination of voters. A whole lot of people have heard or seen Paris Hilton's smackdown of John McCain on energy (close to 6 million on the original site, plus countless more as the message was replayed on the cable nets), so there's no reason to pretend that it's not out there. Why not go ahead and use it to our advantage as Musgrove does here and call the Republicans out for stupidly demagoguing on the issue?

If you want to reward the good behavior, head over to Act Blue and make a $5.01 contribution today to let the Musgrove campaign, as well as other Democrats, know how you feel.